Top Products in India for 2025

Introduction

Successful eCommerce business in India must begin with doing research on various products. Appreciating trendy products not only allows the attraction of customers, but also improves visibility and increases profit margin in a highly saturated market.

It remains extremely difficult to keep up with all these changes due to transformations in trends, and it’s challenging to always be the lead. As your travel companion, we’ve shortlisted the most popular products which are trending in India of the year 2025. Here is a marketing guide based on statistical data illustrated with the help of Google Trends and containing the practical recommendations on promotion. Great! Let’s dive in and explore those opportunities, as the possibilities are too tempting to be discussed in just one moment – let’s examine them!

Trending Health and Wellness Products

Health and wellness continue to be the most important priorities for consumers in India with increasing focus towards physical fitness, immunity and mental health. The global health and wellness market is expected to strike a growth or clipping of 27.9% to reach $3,481.8 billion in 2022 and further expected to reach $4,454 billion of the worldwide total by 2028. In India, the consciousness about health has paved the way for the consumers to demand superior wellbeing products like gluten-free products and air purifiers.

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1. Gluten-Free Pasta

• Price Range: ₹150–₹2,000
• Search Volume: 47,000/month (globally)
• Target Audience: Gluten-intolerant individuals, health enthusiasts
• Local Suppliers: Nature’s Basket, Big Basket, IndiaMart

As more Indian consumers become aware of gluten sensitivity and choose healthier, homemade options, rice, corn or potato-based pasta is becoming more and more popular. This kind of pasta is a popular option for people looking for healthier solutions that fit with urban dietary changes because it tastes and feels a lot like traditional pasta. According to Google Trends data, there is a growing demand for healthier and gluten-free products worldwide, including in India.

Marketing Idea : Use social media food blogs or partnering with food bloggers to post new recipes and share with your target market.

2. Air Purifiers

• Price Range: ₹500–₹2,00,000
• Search Volume: 450,000/month (globally)
• Target Audience: Urban households, health-conscious families
• Local Suppliers: Dyson India, Honeywell, Xiaomi

Due to the increasing air pollution especially in Delhi and Mumbai, air purifiers are becoming compulsory in India. These devices remove toxins, remove smell, and enhance sleep making these devices fundamental for health. It is common to find that compact models are appropriate in small flats, whereas bigger units are suitable for homes with families. Targeting urban inhabitants could make them understand the benefits of the promotions in eradicating the increasing cases of indoor air pollution.

Marketing Idea : When advertising to urban families, remind viewers of small compact design and emphasize that it is a healthy product.

Trending Fashion Products of the Year 2025

The global fashion market has a projected 2 trillion dollars in revenue by the year 2027, India’s fashion market set to boom thanks to the growth of e-commerce and changing trends. Online shopping is preferred due to its ease and availability of different types of clothes which creates high demand for multi functional modern looking clothes.

1. Athleisure

• Price Range: ₹300–₹27,000
• Search Volume: 50,000/month
• Target Audience: Fitness enthusiasts, urban professionals
• Local Suppliers: IndiaMART, Myntra for Business

Athleisure is one of the biggest selling categories, as it combines comfort and form, and fits perfectly into the fitness-focused culture of India. Additionally, clothing like gym T-shirts, leggings, and sports bras can be worn for both fashion and exercise. Given leaders like Decathlon and Adidas India that popularised Athleisure, this market has unlimited potential for specialty players.

Marketing Idea : Collaborate with fitness influencers and make sure to use picture and video content of the highest quality.

2. Wide-Leg Pants ( Flared pants )

• Price Range: ₹500–₹48,000
• Search Volume: 96,000/month
• Target Audience: Women’s fashion enthusiasts, professionals
• Local Suppliers: IndiaMART, Ajio Wholesale

The new buzz for comfortable and versatile clothing items is wide-leg pants. They used to be restricted to the corporate sector as formal wear, but in today’s Indian scenario, they are also common wear for the everyday person. Advertise this product around the following styling guidelines for Indian weather, which would include wearing linen clothes during summer, and other versatile fabrics like cotton for all seasons. Target working professionals with the formal styles and college-goers with the informal ones.

Marketing Idea : Post relevant styling advice for the Indian climate to grow appeal for your business across different age groups and genders.

3. Cargo Pants

• Price Range: ₹500–₹7,000
• Search Volume: 923,000/month
• Target Audience: Outdoor enthusiasts, college students
• Local Suppliers: IndiaMART, Flipkart Wholesale, Amazon India

Cargo pants as a clothing item, were intended to be worn to work, but nowadays these pants are fashionable. In India, they’re perfect for outings, fashion walks, and other walks of life or even for doing formal office work. Stress on the features such as durability, big pockets and timeless chic in the course of your advertisement campaigns.

Marketing Idea : Take advantage of the recently discovered fondness for Adventures sports and outdoor traveling to promote Cargo pants as essential wear for these people.

Top Trending Gadget Items in India for 2025

India’s gadgets market is growing as mobile and technology usage continues to rise. Globally, mobile device use is expected to reach 18.22 billion by 2025. Smartwatches, power banks, and laptop accessories are some of the items that most stores, both online and physical, sell.

1. Smartwatches

• Price Range: ₹1,000–₹40,000
• Search Volume: 1,300,000/month
• Target Audience: Fitness enthusiasts, tech lovers
• Local Suppliers: Realme, Amazfit, Boat, Noise, Fastrack

Smartwatches are not only watches, but they are used to track health, fitness, and get notifications and calls. India has preference for low cost technologies from brands such as Realme and Amazfit for tech savvy as well as economical buyers.

Marketing Idea : Position your smartwatches through professional pictures on the eCommerce store and ensure your website is well designed and quick to load.

2. Power Banks

• Price Range: ₹500–₹8,000
• Search Volume: 639,000/month
• Target Audience: Travelers, students
• Local Suppliers: Mi, Realme, Intex, Ambrane, BoAt

In a country staying connected is necessary, power banks are indispensable. Indian consumers demand light and fast charging handsets that are compatible with multiple devices. To appeal to eco conscious buyers look for highlights such as USB-C ports and solar charging.

Marketing Idea : Work with tech influencers, or running social media ads directed at college students and frequent travellers.

3. Phone Stands

• Price Range: ₹100 – ₹3,000
• Search Volume: 77,000 globally
• Target Audience: Office workers, tech lovers
• Local Suppliers: BoAt, Zebronics, Amkette, iBasso

If you live, work, or study remotely, phone stands are essential for multitasking. Indian users are especially fond of foldable and adjustable models.

Marketing Idea : Source high-quality stands from IndiaMART / local suppliers, to save money and also make sure they arrive quickly.

4. Laptop Stands

• Price Range: ₹150–₹1,00,000
• Search Volume: 195,000/month
• Target Audience: Professionals, students
• Local Suppliers: Portronics, Logitech, Green Soul, Targus

India’s remote and students are a must have for laptop stands. They have a ergonomic design that helps improve posture, some even have built in fans for cooling the laptops.

Marketing Idea : Bundle with work-from-home-product such as keyboards or headphones to increase add on sale.

5. Car Chargers

• Average Selling Price : ₹300 – ₹7,000
• Google Search Volume : 98,000 globally
• Target Audience : Car owners, travelers
• Local Suppliers : BoAt, Mi, Ambrane, iBall

For the increasing car owner base in India, car chargers have now become a necessity, along with smartphones and other devices, changing the way people drive. The most wanted features considered by the Indian audience are close to mainstream ideas about chargers, such as multi-port chargers and, of course, fast charging options

Marketing Idea : If you are starting small, I recommend purchasing car chargers through dropshipping from sites such as IndiaMART. Collaborate with electronic review platforms for your product exposure.

Top Trending Baby and Child Care Products for 2025

According to the data, the global baby care products market was valued at $91.76 billion in 2022 and is expected to reach $164.5 billion by 2030. In India, this growth is observed in the rising demand for basic baby care products. Products targeting new working parents, as remote working continues to rise, are in demand, making them suitable for both online and physical stores.

1. Baby Carriers

• Average Selling Price : ₹350 – ₹30,000
• Google Search Volume : 217,000
• Target Audience : Parents and caregivers
• Local Suppliers : IndiaMART, Ergobaby, Alibaba

Baby carriers are a necessity for parents who need to hold the baby and keep both hands free at the same time. These small-sized variants are convenient for the small kitchens and limited spaces typical in Indian homes. Ergonomic designs that encourage correct posture have also increased their use in recent times.

Marketing Idea :

• Emphasise all the advantages of the product, including simplicity, availability, and comfortable design.
• Give information about the physical and health advantages of babywearing in an infographic format and through parenting blogs.
• Provide shipment delivery services that can suit the Indian audiences.

2. Baby Swings

• Average Selling Price : ₹500 – ₹70,000
• Google Search Volume : 179,000
• Target Audience : Parents and caregivers
• Local Suppliers : IndiaMART, Faire, Alibaba

Baby swings have a rocking action that provides comfort to babies, making them an essential tool for working parents. Additional options such as different rocking speeds, in-built melodies and toys are a hit with electronically inclined parents in India. These products were in high demand during the pandemic and are still popular.

Marketing Idea :

• Provide a variety of designs, such as high-end and low-cost smart swings.
• Emphasise on qualities like robustness and safety that appeal to the Indian parents.
• Promote the advantages of these swings through influencer collaborations and social media advertisements.

3. Baby Monitors

• Average Selling Price : ₹1,000 – ₹40,000
• Google Search Volume : 156,000
• Target Audience : Parents and caregivers
• Local Suppliers : IndiaMART, Alibaba, Bebcare

Baby monitors are becoming essential for modern parenting, allowing caregivers to monitor their children remotely. Advanced models with night vision, temperature monitoring, and mobile app integration are particularly appealing to tech-savvy Indian parents.

Marketing Idea :

• Collaborate with parenting influencers to build trust and visibility.
• Highlight features like two-way communication and mobile compatibility, which resonate with urban families in India.
• Offer easy installation guides and local language support for better accessibility.

Top Trending Pet Products in India for 2025

The pet care industry is booming in India, with more pet owners investing in products that ensure their furry companions’ health and happiness. The global pet care market, valued at $280 billion in 2022, is projected to grow by 7% annually until 2032. Here’s a look at trending pet products that can be a hit in both online and physical stores.

1. Dog Harnesses

• Average Selling Price : ₹1,200 – ₹5,800
• Google Search Volume : 154,000
• Target Audience : Dog owners
• Local Suppliers : IndiaMART, Alibaba, local pet wholesalers

Dog harnesses are more than just walking accessories—they provide better control than traditional collars and are more comfortable for pets. As they are also emerging as stylish pet fashion items, the demand for ergonomic and fashionable designs is rising, especially in urban Indian markets.

Marketing Idea :

• Highlight benefits like comfort, control, and style.
• Market harnesses for small breeds like Beagles and Pomeranians, which are popular in India.
• Use pet care blogs and demo videos to showcase proper usage.

2. Cat Beds

• Average Selling Price : ₹1,200 – ₹4,500
• Google Search Volume : 74,000
• Target Audience : Cat owners
• Local Suppliers : IndiaMART, Faire, local craftsmen

As cat ownership in India rises, so does the demand for comfortable and unique cat beds. Cats sleep a lot, and orthopedic or designer beds are highly sought after by pet owners who want to pamper their feline companions.

Marketing Idea :

• Offer beds made from eco-friendly or handcrafted materials to appeal to conscious buyers.
• Highlight features such as orthopedic support for senior cats or space-saving designs for urban homes.
• Collaborate with local artisans to create handmade options for added value.

3. Cat Litter

• Average Selling Price : ₹800 – ₹3,500
• Google Search Volume : 120,000
• Target Audience : Cat owners
• Local Suppliers : Alibaba, IndiaMART, local suppliers

Cat litter is a must-have for all cat owners, with demand rising due to the growing preference for indoor cats in Indian households. Available in various types—clumping, non-clumping, scented, and eco-friendly—this product category offers opportunities for customization.

Marketing Idea :

• Educate buyers about the benefits of different litter types, such as odor control and clumping properties.
• Promote eco-friendly and biodegradable litter options, as sustainability trends resonate strongly in India.
• Offer convenient subscription services to retain long-term customers.

Top Trending Comfort Items in India for 2025

As more people prioritize comfort and functionality in their homes, the demand for cozy and versatile comfort items is skyrocketing. The global online furniture market is expected to grow by $112.67 billion between 2022 and 2026, with an annual growth rate of 16.79%. This trend is especially strong in India, where homeowners and renters seek to elevate their living spaces with multi-functional and stylish products.

Here are some comfort items trending in 2025:

1. Neck Pillows

• Average Selling Price : ₹800–₹4,000
• Google Search Volume : 90,000
• Target Audience : Frequent travelers, working professionals, people with neck pain
• Local Suppliers : IndiaMART, Alibaba, local wholesalers

Neck pillows, whether for travel or therapeutic use, have become a household essential. Travel neck pillows are popular among commuters and vacationers, while cervical pillows offer relief to those with neck pain or sleep issues. These pillows are affordable, lightweight, and easy to store, making them a great product for online sellers.

Marketing Idea :

• Highlight benefits such as ergonomic design, portability, and pain relief.
• Use social media ads targeting travelers and health-conscious consumers.
• Collaborate with influencers to demonstrate the product’s usage and benefits.

2. Sofa Beds

• Average Selling Price : ₹12,000–₹40,000
• Google Search Volume : 623,000
• Target Audience : Renters, homeowners, urban families
• Local Suppliers : IndiaMART, Alibaba, local furniture makers

Sofa beds combine style, space-saving functionality, and affordability, making them a hit in urban Indian households. With rising real estate costs, compact and versatile furniture like futons, pull-out couches, and daybeds are in high demand. They are perfect for renters, young professionals, and small families.

Marketing Idea :

• Highlight space-saving features on platforms like Instagram and Pinterest with engaging visuals. Customization options can appeal to Indian buyers.
• Showcase your sofa beds on Instagram and Pinterest using visually appealing posts and home decor themes.
• Offer customization options like fabric selection, storage features, and size adjustments to attract Indian buyers.
• Run Google Ads targeting terms like “affordable sofa beds” and “space-saving furniture”.

Top Trending Home and Outdoor Products in India for 2025

As home and outdoor living continue to be priorities, products in these categories are seeing a surge in demand. From cleaning essentials to decor and camping gear, these items cater to diverse needs and lifestyles. The global household cleaning products market alone is projected to grow from $247.94 billion in 2022 to $334.16 billion by 2029, highlighting the potential for selling these products both online and offline.

1. Sleeping Bags

• Average Selling Price : ₹1,600–₹6,400
• Google Search Volume : 370,000 (monthly, “sleeping bag”)
• Target Audience : Camping enthusiasts, adventure travelers
• Local Suppliers : IndiaMART, Alibaba, Indonetwork

Sleeping bags are an essential product for camping and outdoor adventures. They provide comfort, warmth, and protection, making them indispensable for hikers and travelers. While the pandemic caused a temporary dip in search volumes, interest has since rebounded, with a strong upward trend globally.

Marketing Idea :

• Create informative content, such as blogs or videos, on selecting the right sleeping bag based on size, shape, and temperature ratings.
• Use Google Shopping ads to increase visibility for your product.
• Collaborate with travel influencers or outdoor bloggers to showcase the product’s utility.
• Create content to educate consumers on how to select the right sleeping bag for various adventures. Partner with outdoor influencers for wider reach.

2. Lint Rollers ( lint remover or fabric shaver )

• Average Selling Price : ₹400–₹2,400
• Google Search Volume : 71,000 (monthly, “lint roller”)
• Target Audience : Pet owners, professionals maintaining neat attire
• Local Suppliers : IndiaMART, Alibaba

Lint rollers are an everyday essential, especially for pet owners and those seeking to maintain spotless clothing. These handy tools remove hair, lint, and small debris effectively, making them a versatile addition to any home. Their popularity has steadily risen, with a peak in early 2023.

Marketing Idea :

• Use short videos to demonstrate lint roller effectiveness on fabrics like suits, sofas, and car interiors.
• Bundle lint rollers with refills for better value, appealing to price-conscious Indian consumers.
• Highlight eco-friendly or reusable options for environmentally aware buyers.

3. Spin Mops ( Cleaning or Rotating Mop )

• Average Selling Price : ₹1,600–₹5,600
• Google Search Volume : 64,000 (monthly, “spin mop”)
• Target Audience : Homeowners, cleaning service providers
• Local Suppliers : IndiaMART, Meesho

Spin mops are transforming how Indian households clean floors. With their easy-to-use wringing mechanism and microfiber mop heads, they make cleaning faster and more efficient. Demand for spin mops surged during the pandemic and continues to grow, driven by their practicality and effectiveness.

Marketing Idea :

• Highlight unique features like triangular mop heads, easy wringing, and durability in ads.
• Use Facebook or Instagram ads targeting urban families and cleaning professionals.
• Share customer testimonials or “how-to” videos to boost credibility and interest.

Top Trending Kitchen Appliances in India for 2025

The kitchen appliances market is witnessing remarkable growth, projected to increase by $41.91 billion between 2021 and 2026. This trend is fueled by the continued preference for home-cooked meals, with seven out of ten consumers globally planning to cook at home more often.

In India, the demand for innovative kitchen appliances is rising as households seek ways to simplify meal preparation. From portable blenders to smart cooking devices, these products save time and add convenience to daily routines.

1. Portable Blenders

• Average Selling Price : ₹1,200–₹5,600
• Google Search Volume : 48,000 (“portable blender”)
• Target Audience : Home cooks, fitness enthusiasts, travelers, health-conscious consumers
• Local Suppliers : IndiaMART, Alibaba

Portable blenders are transforming the way people prepare drinks. Perfect for making juices, smoothies, protein shakes, and milkshakes on the go, these compact appliances are highly versatile and user-friendly. Many models also double as tumblers, minimizing the need for additional containers and making them ideal for busy individuals.

Why They’re Trending :

Searches for “portable blender” have shown consistent growth, peaking in December 2022. The upward trend reflects the growing focus on fitness, health, and convenience among consumers globally, including India./p>

Marketing Idea :

• Highlight their portability, ease of use, and dual functionality in your marketing campaigns.
• Create video demonstrations showcasing quick recipes for smoothies, protein shakes, and juices.
• Use influencers or fitness bloggers to promote these blenders to health-conscious audiences.
• Offer bundle deals with accessories like cleaning brushes or carry pouches to attract buyers.

Top Trending Lifestyle Products in India for 2025

Hobby and lifestyle products are witnessing growing demand as people seek ways to entertain themselves both at home and outdoors. From sustainable options to innovative designs, these products cater to evolving consumer preferences.

1. Reusable Water Bottles

• Average Selling Price : ₹800–₹4,000
• Google Search Volume : 607,000 (“water bottle”)
• Target Audience : General population, eco-conscious consumers, sustainability advocates
• Local Suppliers : IndiaMART (India), Totally Promotional (USA), Pound Wholesale (UK)

Reusable water bottles have become a top-selling product due to growing awareness of environmental issues and the push to reduce single-use plastic. These bottles cater to both functionality and sustainability, making them a popular choice among eco-conscious consumers.

Why They’re Trending :

Google Trends reveals that searches for “water bottle” have steadily increased, peaking in December 2022. This momentum is expected to continue into 2025 as sustainability remains a priority for many.

Unique Product Variants :

• Smart Water Bottles : Track hydration levels and integrate with mobile apps.
• Collapsible Cups : Space-saving options for travelers and outdoor enthusiasts.
• Thermal Bottles : Keep beverages hot or cold for extended periods.

Marketing Idea :

• Content Marketing: Publish blogs and social media posts highlighting the environmental impact of single-use plastics and the benefits of reusable bottles.
• Local Market Appeal: Offer exclusive designs or features not widely available in India, such as customizable or branded bottles.
• Collaborations: Partner with sustainability influencers or organizations to promote your products.
• Product Bundling: Combine reusable bottles with other eco-friendly products like bamboo straws or travel pouches to increase average order value.
• Sustainability : Share the environmental benefits of reusable water bottles and collaborate with sustainability influencers to raise awareness.

Top Trending Beauty Products for 2025

The beauty industry is booming, with global revenue projected to rise by $21.6 billion between 2023 and 2027. For Indian entrepreneurs, this presents an incredible opportunity to tap into trending products that cater to evolving beauty needs.

1. Hair Oils

• Average Selling Price : ₹800–₹4,000
• Google Search Volume : 119,000 (“hair oil”)
• Target Audience : Haircare enthusiasts, style-conscious individuals
• Local Suppliers : IndiaMART, Alibaba, Apollo Wholesale

Hair oils are essential for Indian hair care routines, offering nourishment, hydration, and protection. Regular oiling is highly recommended for individuals using heat-based styling tools like dryers or curling irons.

Why They’re Trending :

Hair oil has seen consistent interest on Google Trends over the past five years, with a significant peak in early 2023. This trend highlights its enduring popularity, particularly in regions like India where hair care is deeply rooted in tradition.

Marketing Idea :

• Collaborate with beauty influencers on Instagram and YouTube to demonstrate the benefits of natural oils and hair care routines.
• Highlight traditional and natural oils like coconut, argan, or amla, as these resonate strongly with Indian consumers.

2. Face Serums

• Average Selling Price : ₹500–₹3,000
• Google Search Volume : Over 150,000 (“face serum”)
• Target Audience : Skincare enthusiasts, professionals, and individuals aiming for targeted skincare solutions.
• Local Suppliers : IndiaMART, Amazon, Alibaba

Face serums have become an essential part of skincare routines due to their high potency and targeted benefits, such as hydration, anti-aging, brightening, and acne prevention. Their lightweight formula and quick absorption make them suitable for all skin types, adding to their universal appeal.

Why They’re Trending :

The interest in face serums has surged in the last five years, driven by increasing consumer awareness about skincare and the demand for high-efficacy products. With the growth of personalized skincare, serums cater to specific concerns, making them highly relevant for the Indian market.

Marketing Idea :

• Share educational content about serum types and benefits through short Instagram videos and blogs.
• Showcase product results through real-life testimonials and before-and-after images.
• Emphasize affordability and value-for-money options to appeal to budget-conscious buyers.

Build Your Online Store Today

In 2025, selling trending products in India requires a reliable and easy-to-use website. Platforms like WordPress, paired with dependable domains and hosting, provide the perfect foundation for an eCommerce store. Whether you’re selling comfort items, outdoor gear, kitchen appliances, or beauty products, having a strong online presence is key to boosting sales and reaching more customers.

Start building your online store today and take advantage of the growing trends in India!

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  KINGSTON AJITH
  Senior Content Writer @ HostingRaja

  A seasoned Senior Content Writer with over 5 years of experience in the tech industry, specializing in web hosting. Passionate about creating unique, high-quality content for articles, blogs, and web pages. As a dedicated learner, continually improving writing skills and overseeing all online content and communications to ensure quality and consistency.