Why Website Load Time Matters ?
Slow Loading Is a Killer
Can the speed of your website really have that much of an effect on your sales? And how does Google factor into all of this?
Really an average user has no patience for a page that takes too long to load and justifiably so.
Every Second Counts
“A 1 second delay in page response can result in a 7% reduction in conversions.”
“If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.”
Observation: Slower page response time results in an increase in page abandonment, as demonstrated in the following chart.
Website Performance Affects Shopping Behavior
Not everyone has an e-commerce site making $100k a day but it does help put things in a different light. For some people 7% can make or break your business and even if that is not the case most everyone would agree that improving your conversions by ANY amount is a positive thing.
Why Google Cares ?
Google announced that site speed is now part of its search ranking algorithm — that is to say your website will perform better on Google search results if it loads faster.
http://googlewebmastercentral.blogspot.in/2010/04/using-site-speed-in-web-search-ranking.html Google figures people don’t like sites that are slow so why rank them highly in the search results. So you get some SEO benefit by having a fast site as well.
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Shopzilla case study
Forrester Consulting report
23% of shoppers on your website will stop shopping on your website if it loads slowly
64% of shoppers will never shop on your site again
If your website takes over 3 seconds to load, users will leave
Akamai study report
47% of people expect a web page to load in two seconds or less.
40% will abandon a web page if it takes more than three seconds to load.
52% of online shoppers claim that quick page loads are important for their loyalty to a site.
14% will start shopping at a different site if page loads are slow, 23% will stop shopping or even walk away from their computer.
64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time